Celcom stresses on the importance of listening to "Mak"

Celcom has launched "Mak Kata" (Mak says) as its Raya campaign for the year, to inculcate the value of sharing throughout Ramadan and Syawal. Celcom said the campaign draws insight from the simple moments "we share with family members, particularly our mothers and to remember their advice that have been taught to us."This marks the first time for the telecommunications provider in creating 29 new daily short videos for the region, one for each day of Ramadan on its official YouTube channel. They feature adorable young children, candidly sharing "petua" about fasting and preparing for their Raya. Within a span of three weeks, Celcom said they've gathered over 8.73 million views on its social media platforms.Here's one of the videos in the series:https://youtu.be/d7-mD3E9sioApart from that, Celcom also launched a thematic Raya film titled "Letters from Mak" on its YouTube channel. The film’s premise echoed the values of the campaign, strengthening the message of sharing and cherishing the most valuable moments with our loved ones while we still can.As an initiative to give back to the community, Celcom will also share a significant contribution based on the total views of "Letters from Mak" on its YouTube to several senior citizen welfare homes and orphanages that include Rumah Jagaan Dan Rawatan Orang-Orang Tua Al-Ikhlas and Rumah Kebajikan Dan Bimbingan At-Taqwa at Puchong, Petaling Jaya's Pertubuhan Kebajikan Mental Selangor and Pusat Kebajikan Jagaan Sri Sai Selangor in Klang.https://youtu.be/v7D9XGYCVzUOn that, it vows to donate RM60,000 when total views from "Letters from Mak" on its YouTube hits 1 million views, an RM80,000 donation on 1.5 million views and RM100,000 on reaching 2 million views. To-date, the film which is about four minutes long, has already received more than 2.6 million views at the time of writing.