Celcom will be investing RM400 million of the RM950 million in capital expenditure that it has allocated to spend this year in providing better network quality and improving data performance for its customers.
As part of its major IT and business transformation exercise, the telco is investing millions in 4G deployment, according to The Star.
This exercise has been ongoing for the past three years, said Celcom in a release.
The telco continues to address industry issues including dropped calls, congestion and the quality of broadband services through its investment in its Quality of Service (QoS) improvement initiatives.
Other major marketing initiatives have already been executed this year. Earlier this year, Celcom launched XClub, a loyalty programme that provides instant rewards to customers who subscribe to Xpax. The programme offers value added customer experience that will eventually translate to bigger customer base and profitable growth for Celcom.
The telco will be launching two other programmes, namely Club Celcom First and FRENZ Club for Celcom First in the second quarter of the year.
It will continue to reach out and engage with its customers through various campaigns that have been lined up for the rest of the year.
It is also launching an acquisition drive for its data revenue.
In its latest revenue report for Q1, it reported a 2% increase of its subscriber base to 13.3 million. For the first quarter and year to date of 2014, Celcom achieved a revenue of RM1.91 billion.