Ctrip.com Internationa, a travel service provider for hotel accommodation, ticketing services, packaged tours and corporate travel management in China has chosen local Singapore agency @ccomplice to roll out its first global Facebook engagement campaign.
The campaign which launches today is focused on business travellers in America, Australia, Singapore and Malaysia business and leisure travellers looking to book trips into China and beyond.
Housed on Facebook, the campaign will run for a period of eight weeks introducing the new creative direction as well as using a combination of giveaways and competitions to attract new fans and ultimately new users to the page and English site. @ccomplice was also charged with the entire Facebook creative strategy, including branding and engagement.
“We are really excited to start working with @ccomplice. Social networks have proven to be amongst the top three factors that influence travel decisions according to Ctrip internal market study, and hence Facebook will play a growing role as part of Ctrip’s strategy to expand our brand into international markets,” Jayne Goh, marketing manager Ctrip International Website Division said.
Currently Ctrip has over 80,000 flight routes & 340,000 hotels available on the site.