Catcha Media’s new partner

Catcha Media has entered into an approximately RM60 million merger with Says Sdn Bhd, the owner of, in which Catcha Media subsidiaries and will come together to form a digital advertising business. is a unique country-specific crowd-sourced content broadcasting platform that leverages active social media users to curate and share trending news items, paying them when they broadcast advertiser-sponsored content.

“We see a shift towards the advertising of the future, where marketing messages take shape as sharable ‘social’ content rather than the way it presently appears to users – as interruptions,” said Khailee Ng (pictured), co-founder and CEO of, adding that is designed to put advertiser content at the centre of social attention, positioning brands to capture the new generation of consumers.

The Catcha Media Berhad businesses that will be merged with include digital advertising businesses that currently reach 9.78 million Malaysians every month, and its publishing business that currently publishes 15 magazine titles. serves over 80 leading brands including Nike, Coca-Cola, Unilever, Maxis and Nestle.

The new merged company will be funded through its continuing operations and is expected to be one of the most profitable Internet groups in the region.

Mapping out the company’s immediate plans, Patrick Grove, CEO of Catcha Media Berhad said he intends to expand this business regionally and the expected profitability of this merged entity should enable the company to consider an IPO in the next 12 months.

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品牌利用网红在社交平台推销产品已不是什么新鲜事,为让这类合作更加标准化和透明,Instagram宣布未来加上「付费合作伙伴关系」(Paid partnership with)的新标签。 当使用此标签时,创作者和广告主都可以到帖子的「数据分析」页面,查看该合作内..


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