Axiata Digital’s integrated digital marketing business, analytics. data. advertising (ada) has appointed Stephanie Caunter (pictured) as head of marketing.
Caunter was previously the global director, marketing and communications at Catcha Group, a role she helmed for approximately 11 months, according to her LinkedIn. During her time at Catcha Group, she led its PR, branding and digital marketing efforts to catapult the brand further in the industry.
Prior to that, she was with PwC Malaysia for more than 10 years, helming the roles of executive director marketing communications and general manager/marketing and communications head. She also worked at AIMS Data Centre and Intel.
In a statement to A+M, Caunter said, “I’m thrilled to be part of ada’s journey, which puts data and business outcomes at the heart of what we do. Businesses today face constant disruption due to the advent of data science, automation and artificial intelligence. The world of marketing has had to keep up.”
According to her, because ada excels in these areas, the company has been able to help some of Asia’s biggest brands solve fundamental business problems. “My aim is to get our story out to the wider community. I believe once businesses understand how we can help them achieve their outcomes, they will be as excited about the potential as I am,” Caunter added.
Meanwhile, CEO Srinivas Gattamneni said ada is delighted that Caunter has joined with her vast experience in both the consulting and digital world. “She brings immense experience in thought leadership, brand building for reputable brands such as PwC. With her experience, we are confident that she will add value to further ada’s thought leadership across South and Southeast Asia,” he said.
Ada strengthened its senior leadership with a series of new hires last year, bringing on board Mahesh Neelakantan as country director for Malaysia and Singapore, Anurag Gupta as chief of agency practice and COO, and Vittorio Furlan as head of analytics and consulting. In July 2018, ada received a US$20 million investment from global trading and business investment company Sumitomo Corporation (Sumitomo Corp). The agency said then that the funding “solidifies” its path towards becoming the leading integrated digital advertising firm, leveraging telco core and digital and analytics capabilities in Southeast Asia by 2021.