Casio announced new subsidiary in Malaysia

Casio has marked another territory to its regional expansion with Casio Malaysia, a wholly-owned subsidy. This is the company’s third office in the region, with two subsidies in Singapore and Jakarta.This move will enable Casio to create new retail channels, work with local partners and conduct in-depth market research as well as promotional, sales and marketing activities relevant to Malaysian consumersSezai Hiroyuki, managing director of Casio Malaysia shared that Malaysia’s market size, growing economy, as well as rising affluence and consumer spending are key elements to its growth plans.“Malaysia holds great potential for Casio as we strengthen our operations and expand in the region. We are confident that our new office in Malaysia will enhance our presence in the region and give us a deeper understanding of the market needs and continue our reputation of delivering forward-looking and innovative products that consumers will look forward to.”Brands that will hit the market are G-SHOCK, Baby-G, EDIFICE, SHEEN, PRO TREK, Labemo, and Casio branded printers, label tapes and calculators.