CASBAA Puts Multichannel TV Ads In Spotlight

CASBAA has appointed media veteran Jenny Setnicker as head of advertising development, to promote the benefits of multichannel TV advertising.Based in Singapore, Setnicker is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multi-channel TV sector in all its forms."With her extensive knowledge and experience in this industry, the appointment of Jenny is another significant step in CASBAA's efforts to increase awareness of the power of advertising on multichannel TV," Simon Twiston Davies, CASBAA CEO, said.As the lead and dedicated resource for CASBAA Advertising, she will promote the value proposition for pay TV to media agencies, clients and network owners.In addition, and most importantly, she will promote the best interests of the CASBAA Advertising members A+E Networks, BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.She brings more than 15 years of media industry experience to the role, including eight years at CNBC Asia in advertising sales and client content solutions. Prior to working with CNBC Asia, she worked in New York with the Omnicom Group developing client sponsorships for Millsport LLC and, before that, in Hong Kong at STAR TV in programming and acquisitions.