Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Cars marketed under different names [GALLERY]

share on

When in Rome, do as the Romans do. The same can be applied to marketing, especially cars in foreign markets. Some brands do so to create better affinity with the local market, while some do so to avoid any embarrassment for fear of wrong translation. Here's a list of car models that are named differently in different markets.1. Honda JazzThe Honda Jazz that we know of is marketed as Honda Fit in Japan, US and China. Everywhere else, including Malaysia, it is marketed as Honda Jazz. While both have similar features, we think Jazz sounds a bit more savvy and catchy than Fit. 2. Toyota KijangKnown as Toyota Unser in Malaysia, the model is marketed under the name Toyota Kijang, which means "Deer" in Indonesian. It is also known as Toyota Zace in Taiwan and Stallion in South Africa.3. Toyota TaragoToyota Estima is known as Toyota Tarago in Australia. The word Tarago is derived from an aboriginal word which means "My house", which is more inviting.4. Proton Jumbuck The only pick-up truck model by Proton called Arena may not be as well known locally but in Australia, the UK and Taiwan, it is known as Proton Jumbuck. Jumbuck is an Aussie term for sheep.5. Nissan MicraMarketed as an affordable car, the Nissan Micra is known as Nissan March in Indonesia as the name resonates better in the local market.6. Daihatsu Be-goDaihatsu entered the Indonesian market by changing the car model Daihatsu Be-Go to Terios. "Bego" in local term signifies lack of intelligence. In the UK, this model is marketed as Daihatsu Terios.7. Nissan SylphyMalaysians, and those in ASEAN countries, know of the Nissan Sylphy but Australians know it as Nissan Pulsar.8. Perodua MyviPerodua's Myvi is derived from the Daihatsu BOON in Japan, which is also known as Daihatsu Sirion in Indonedia.9. Proton SagaIf you ask an Aussie about Proton Saga, chances are they'll give you a confused look. When Proton entered the Australian market in 2009, it marketed Saga as S16 FLX. The only difference is that the S16 FLX is featured with a more powerful engine, which has since been marketed here in Malaysia too. 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window