Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Carrefour opens biggest Asian store in Beijing

share on

French retailer Carrefour has opened its 20th Beijing store, which is its largest store in Asia and its first property self-built stores in China.Located on the North Fourth Ring Road in Beijing adjacent to Swedish home-furnishing retailer Ikea, the entire hypermarket is spread over an area of 71,380 square meters and houses 80 retail tenancies including Uniqlo, C&A, Decathlon, Watsons, and a Baidu concept store.Spanning approximately 11,534 square meters, the two-story outlet will focus on imported food products, providing more than 40,000 products, of which more than 6,000 are imported.It claims to be the largest import commodity Carrefour stores in China.“There has been a sea change in the food preferences of Chinese consumer,” said Laurent Olszewski, regional manager for the North-West China region at Carrefour.“Chinese consumers want to try everything,”The new Beijing outlet is also the brand’s first "green flagship store" in China, which provides 800 free parking spaces, 15 electric charging stations for shuttle buses, and five underground charging stations for private electric cars.Expanding its e-commerce business is also a main focus in 2016 for Carrefour since its logistics centre in Tianjin is set to complete next year.The retailer started introducing its convenience store Easy Carrefour in Shanghai since last year.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window