Leo Burnett Greater China has named Carol Lam as its president and chief creative officer, effective mid of May.
Lam has been the chief creative officer and managing director in DDB Group Hong Kong since February 2016, and will work in the agency until mid of May when she will join Leo Burnett Greater China.
She will be tasked with further developing and enhancing Leo Burnett’s creative reputation, as well as taking the brand to new heights in the age of now. She will report directly to Michael Lee, CEO of Publicis Communications Greater China.
The role is newly created, according to the agency, for it is “vitally important to the continued success of Leo Burnett in Greater China”. The agency added that it has been pursuing Lam for the position for the past year, for Lam has worked in Leo Burnett for four years between 1993 to 1997.
Prior to her job in DDB Group Hong Kong, Lam had served as chief creative officer & managing partner for Saatchi & Saatchi South China and chief creative officer & managing director for McCann Shanghai, as well as executive creative director for TBWA Shanghai. Before her China venture, Carol made a name for herself as executive creative director at McCann Hong Kong in charge of global communications for Cathay Pacific.
“I have had the distinct pleasure of working with Carol for many years in the past and have long looked forward to having the opportunity to work with her again. She is reputable, passionate, and a true master of her craft. I believe that this addition will infuse the creative team at Leo Burnett with new energy and a drive to innovate that will prove invaluable to our clients,” said Lee.
Lam said her mission is to “move forward to carry on the incredible culture and brand capital built up by Leo Burnett over the past 81 years”, and this will include continuing to promote positive philosophies like “Reach for the Stars” and “Human Kind” that have touched the hearts and minds of so many over the years.