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Carlsberg retains GolinHarris

Carlsberg Singapore has retained GolinHarris to lead its corporate and internal communications and brand marketing efforts in 2014.

These services will encompass the brands of Carlsberg, Carlsberg Special Brew, Kronenbourg and Somersby. The 12-month retainer, which is effective immediately, will also include a digital component for the Carlsberg brand.

Bernard Yeo, head of marketing, Carlsberg Singapore, said: “GolinHarris impressed us during our partnership in 2013. Their credentials are extremely strong and we are excited to continue working with them as they champion our valued brands.”

“While I am excited that we are adding our digital expertise of the Carlsberg brand to the fray this year, it is also an opportunity to showcase the strength of our integrated communications capabilities and unique g4 agency model, which will certainly add value for our client,” said Meiling Wee, executive director, Consumer Marketing Practice for GolinHarris.

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