Carlsberg Malaysia pays for shoppers this Chinese New Year

Carlsberg is giving 293 shoppers the golden opportunity to fill up their pantries in time for the festivities by paying for their CNY shopping cart.Over 2,000 shoppers who purchased a minimum of RM200 of Carlsberg Malaysia’s products at eight selected AEON and AEON BiG outlets on 7, 8, 14 and 15 January 2017 tried their luck and participated in “Weather Vane Digital Spin”, and stood a chance to have their CNY groceries paid for courtesy of Carlsberg, or walk home with other prizes.Carlsberg’s Probably the Best CNY Shopping Experience nods the brand’s commitment which strives to deliver the finest quality in everything it does, and in this case, a unique and probably the best CNY shopping experience, with probably the best beer.This campaign aimed at "adding excitement to the otherwise typical mundane task and bringing to life the essence of Carlsberg’s brand promise".   Adding to the spirit of CNY, Carlsberg is also running consumer promotion from 3 January to 28 February 2017 across participating restaurants, coffee shops and food courts.