Carlsberg Malaysia launches on-ground activation for Connor's brand

Drought beer brand Connor’s Stout Porter took shoppers at Pavillion Mall by surprise with a flash mob as part of its on-ground activation.According to parent company Carlsberg Malaysia, this activation was a marketing stunt to draw attention to the brand’s nationwide campaign titled Connor’s Challenge. The campaign is set to run until 30 April 2017. Moreover, to create hype about the challenge, 15 Connor's brand ambassadors wearing the Connor's challenge shirt were assembled in the mall to pull the audience to participate.“Bringing the tagline to live, the ‘Connor’s Challenge’ activation is set to deliver our brand promise of satisfaction guaranteed from a pint of Connor’s Stout Porter,” Lars Lehmann, managing director of Carlsberg Malaysia, said. Watch the activation videos here: