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Carlsberg captures the highs and lows of the Premier League

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With the Premier League season coming to an end, key sponsor Carlsberg has partnered up with JWT and OMD to launch a digital campaign, spearhead by a TV commercial, a Facebook game and an interactive game on nowTV throughout April to mark the end of the game.Originally created by London-based creative firm Santo, “The Ride” features legendary footballers and guests on a rollercoaster – some screaming and some celebrating – to symbolise the ups and downs of the league.https://www.youtube.com/watch?v=mLf5jjKAgJAA more interactive experience sees is available on nowTV, where audiences can select their ‘most BPL moment’ at the end of each match. The video with the most votes from viewers will be confirmed as the ‘most BPL moment’.The campaign also comes along with a  penalty shoot-out game on Facebook where players can choose a shooting angle from 1-9 in the goal post and tag another friends to play. Tagged users have to guess which number was picked to save the goal. The one with the highest number of goals will have a chance to watch a key Premier League game live in the UK.

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