Carlsberg has called a creative pitch involving five agencies, of which the incumbent Havas Worldwide is one of them.
The pitch is for the Carlsberg brand in the Malaysia and Singapore markets.
The agency will be tasked with creative services involving 360 communications and conceptualisation.
“The pitch is a part of the global agency roster consolidation process,” York Spencer, marketing director of Carlsberg Malaysia, tells A+M.
The incumbent, Havas Worldwide (Euro RSCG), has held Carlsberg Malaysia’s account since late 2008. Earlier this year, Carlsberg extended the agency’s remit for both Malaysia and Singapore markets.