Carbon Black names PR agency for Singapore and Malaysia

Security company Carbon Black has appointed Ying Communications as its PR agency for Singapore and Malaysia.Carbon Black is a player in Next-Generation Endpoint Security (NGES) and enables organisations to disrupt advanced attacks, deploy the best prevention strategies for their business, and leverage the expertise of 10,000 professionals to shift the balance of power back to security teams.In the NGES indsutry, Carbon Black has close to 37% market share. In November 2015, it set up a new regional Asia Pacific headquarters in Singapore, to serve as the company’s hub for bolstering relationships with customers and partners across the region.“The Asia Pacific region is a major priority for Carbon Black and Singapore sits at the heart of our regional strategy. It’s been an exciting few months since we started and we want to help forward thinking Asia Pacific organizations arm their endpoints, enabling security teams to defend their organizational assets effectively.""We are putting our trust in Ying Comms to develop the communications strategies to deliver our message to those organisations,” Kane Lightowler, managing director for Asia Pacific, said.“Security is one of the most exciting part of the tech industry and we are thrilled to be partnering with Carbon Black to bring NGES to the region,” Naeema Ismail, general manager, Ying PR, said.