Carat has promoted Weichong Khor as head of digital & e-commerce, leading the agency’s e-commerce team.
Prior to joining Carat in 2013, Khor worked across Silicon Valley, Singapore and Shanghai. In previous roles Khor has successfully led tech start-up businesses including Brandtology, where he served as the North Asia Regional Business Director, as well as agency experience including Razorfish, where he developed social strategies for brands such as NIKE, GAP and Converse.
Ellen Hou, Carat CEO said; “E-commerce continues to see significant growth and is increasingly an intrinsic part of our clients marketing plans. As Carat’s head of digital, Khor has been successful in embedding mobile first strategies and the development of new products. With 72% of ecommerce transactions now happening on mobile, he is uniquely equipped to lead the development of an integrated e-commerce approach.”
“This is a very exciting time. The market is changing rapidly and e-commerce is central to our client’s business,” said Khor.
“The surge in mobile payment has seen the shortening the purchase cycle down to a few minutes, or even seconds. Integrated data, content and commerce solutions are critical in enabling us to more accurately identify target audiences and reach them more effectively”.
Khor is the current MMA, deputy chair for the mobile advertising guideline committee which focuses on the development of measurement & ad standards in China.