Carat China appoints new managing director, data & strategy

Carat China has appointed Jenny Yang as managing director, data & strategy. She will be leading Carat’s specialist teams including convergence planning, data & insights, digital strategy and client solutions, with a remit to drive continued growth and enhanced business value for clients.

Yang has two decades of experience across marketing, media and creative agencies. Prior to joining Carat, she was with iClick Interactive Advertising where she was VP of strategy planning.

Prior to that she had held senior positions at Always Marketing Services, Saatchi & Saatchi, Bates141 Advertising and Hakuhodo Advertising, with a wealth of experience across multiple brands including Peugeot, Citroen, Johnson & Johnson, Pfizer, PepsiCo, Coca-Cola, Colgate, Unilever, Olay, Apple, etc.

Ellen Hou, CEO for Carat China said: “Meaningful innovations are powered by data, insights and strategy. Jenny’s experience means she is uniquely equipped to integrate all three and drive business focused innovations.”

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