Carat APAC appoints international client lead

Carat Asia Pacific has appointed Kate Williams (pictured) to international client president for APAC. She will be based in Singapore and will report to Sean O’Brien, CEO of Carat Asia Pacific.Williams will drive product development, consistency and collaboration across the region. She will be working with existing international clients and driving new international business for the company.She joins from Columbus Media International, the global collective for independent media agencies where she worked for seven years as managing director. She was responsible for launching and expanding the network, based in London and most recently in New York. She previously worked at UK Independent media agencies BLM (now Arena Media) and Walker Media. She has over 13 years’ experience in international marketing communications and business development.“As technology and media continue to converge ever more rapidly, we need to continue to attract talent to our business that understands how best to leverage this convergence to drive business value to our clients through media,” O’Brien said.