CapitaLand gets #PokemonGo crazy

The inevitable has happened – the Pokemons have descended on to Singapore . Thousands of Pokemon monsters have been let loose across the island with the official launch of the wildly popular Pokemon GO in Singapore. Capitalising on this is retail property giant CapitaLand.

CapitaLand is rolling out #PokemonSTAR to cheer on Pokemon Trainers as they fan out across the island in their adventures to catch ‘em all.Until the 10 August 2016, CapitaLand will be running #PokemonSTAR, an O2O campaign that weaves together augmented reality with CapitaLand’s physical properties in Singapore as well as its digital and social media platforms.

Members of Capitastar, CapitaLand’s multi-mall, multi-store cashless rewards programme, will be rewarded with over two million STAR$ through #PokemonSTAR, a snap-and-reward Instagram activity. The #PokemonSTAR daily capture asks users to snap a screenshot of a Pokemon in one of CapitaLand’s integrated developments, shopping malls, serviced residences, offices and homes across Singapore and upload it on Instagram with the hashtag #PokemonSTAR. From tomorrow onwards, a #PokemonSTAR of the Day will be announced on CapitaLand’s social media platforms each day.

Meanwhile for the #CatchEmAllAtCapitaLandMalls Grand Bonus, three Capitastar members will be rewarded with the 50,000-STAR$ #CatchEmAllAtCapitaLandMalls Grand Bonus draw.  To qualify, they will need to upload screenshots of five different Pokemon at five of CapitaLand’s 16 operational malls in Singapore, with the hashtag #CatchEmAllAtCapitaLandMalls on the fifth post.

Lim Ming Yan, president & group CEO of CapitaLand Limited, said: “CapitaLand keeps a close pulse on what matters most to our customers, tapping emerging trends to offer the most timely and relevant products and services to them. Pokemon GO is a global cultural phenomenon that has brought people together to interact and socialise through a fun and interactive game. Our buildings are where people flourish and connect. #PokemonSTAR is another example of how CapitaLand seeks to always provide the stage where our customers can come together and construct moments to call their own.”

Jason Leow, CEO, CapitaLand Mall Asia, said: “#PokemonSTAR combines Pokemon GO with Capitastar to create a unique and rewarding O2O (offline-to-online and online-to-offline) experience for our customers. We want to cheer them on as they go out in earnest building their Pokedex and Capitastar, the most widely used mall rewards programme in Singapore, provides a seamless platform for Pokemon Trainers to be rewarded with STAR$, redeem CapitaVouchers and recharge on their digital hunt in CapitaLand properties. By leveraging Capitastar, we are also able to tap on the current Pokemon fever to bring greater value to our retailers.”


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