Canon has launched its latest campaign titled “Ability meets Agility” which runs for six months.
The local campaign aims to create awareness of the brand’s first compact Electro-Optical System or EOS interchangeable-lens camera.
Through the campaign Canon hopes to highlight the DSLR’s image quality, flexibility and compatibility with Canon’s DSLR accessories and other DSLR lenses.
The campaign runs on mediums such as TV, out of home, digital and print. Dentsu Singapore handled all of the creative duties as well as the media buys.
On 3 November this year, Canon will also hold its annual photography event at Marina Bay Sands. The Canon PhotoMarathon is also held in various countries in Asia including India, Indonesia, Malaysia, Thailand and Vietnam.