Canon Marketing Malaysia picks Society to get socially savvy

Canon Marketing has picked Society, the social media and digital content agency within IPG Mediabrands Malaysia as its agency of record.The scope of work involves developing strategic and holistic digital marketing solutions across Canon Marketing Malaysia's B2B and B2C product offerings, encompassing social media management and campaign planning for online and offline events.Managing director of Society, Stanley Clement said, “Canon Marketing Malaysia was looking for an agency who would be able to handle end-to-end digital marketing strategy and deliver sound, data driven solutions to help the business achieve their commercial objectives. Our diverse offerings and holistic approach across the digital ecosystem gave us an edge during the pitch process.”Canon Marketing Malaysia’s head of corporate communications, Patrick Lim said, "Canon Marketing Malaysia is aiming to further enhance our brand communications and create deeper, meaningful engagement with our consumers through our social media channels. We look forward to further build upon our existing strong relationship with our consumers and continue delighting them through our Kyosei philosophy. Society's team understands our goals, and we believe this collaboration will bring us closer to fulfilling them.”The appointment officially starts in February for a period of one year.