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Canon launches OOH campaign

Canon has launched its latest campaign for its Canon EOS 7D Mark II at Raffles Place.

Canon’s ad runs on Chevron House’s digital screen, on SPH MBO’s platform.

Edwin Teoh, assistant director of Canon Singapore said: “In planning for our latest EOS 7D Mk II campaign; we were looking for supplemental advertising platforms that will add a different dimension and visibility to this campaign. SPHMBO’s Out-of-Home solution was an ideal one. Being centrally located in the heart of the CDB, this larger than life screen-wrap brings attention to our latest DSLR and engages the premium business crowd in viewing the on-screen TVC and developing interest in the EOS7D Mk II.”

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