Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Cannes Lions looks east, opens account on WeChat

share on

Cannes Lions has announced it is working with Tencent social ads to deliver a dedicated local language WeChat official account to attract more Chinese attendees to the festival.A dedicated Chinese customer-service team will support customers in buying delegate passes via the new Cannes Lions WeChat account, which will also provide interaction with Terry Savage, the chairman of Cannes Lions, as well as publishing festival news and information in Chinese.The international advertising festival said "in response to demand from China's creative community", the WeChat launch "coincides with the second Cannes Lions China Day, dedicated to Chinese creativity and innovation"."China is a vibrant and dynamic creative economy and a highly valued market for Cannes Lions. This felt like the right time to provide this new WeChat service dedicated to the country. We're delighted to work with Tencent social ads to ensure we can engage and support our Chinese attendees like never before," said Savage."We hope that through the official account, the Chinese creative community will be able to take a closer look into this world-class creative festival, and interact with Cannes Lions community directly." said Davis Lin, corporate vice president of Tencent.The event has seen Chinese award entries and attendee numbers grow rapidly in recent years and China is an important part of the creative conversation at the festival.Cannes Lions is running its second dedicated China Day on Tuesday 20 June 2017, in co-operation with The Chinese Advertising Association, who is the official representative for Cannes Lions in China. China Day 2017 will enable the global industry to look to China for ideas and inspiration.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window