Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Campaigns & Grey secures creative duties for P5M Felcris Centrale

share on

Campaigns & Grey wins another client this December by securing creative duties for Felcris Centrale, a mixed-use real estate project in Davao City.The agency will be handling above-the-line advertising (ATL) and out of home advertising (OOH) for the business, expanding a pitch that initially only included below-the-line advertising (BTL) and digital. Agencies who participated in the pitch were not disclosed.Opened last October, Felcris Centrale is the flagship project of Felcris Hotels and Resorts Corporation that includes a shopping  mall,  office  buildings,  hotels  and  residential towers. Felcris is owned by mining magnate Felipe Yap and costs around P5 billion.The announcement came just days after Campaigns & Grey revealed their appointment as the first creative agency of Widus Hotel & Casino, which will cover OOH, digital, ATL and BTL.READ ALSO: Campaigns & Grey wins Widus Hotel & Casino account“We appreciated Campaigns & Grey’s versatility in working with a local, family-owned business. Their innovative ideas to shift the business into becoming a formidable national player in the real estate and retail market was what won us over,” says Cassandra Yap, Executive Vice President of Felcris Centrale

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window