Project Jewel appoints creative agency

Jewel Changi Airport Devt (JCAD), the property manager of Project Jewel has appointed  Tribal Worldwide Singapore as its creative agency to develop its branding and communication strategy.The appointment comes following a pitch. A spokesperson from JCAD confirmed the appointment, adding that this is the first of several agency partnerships that it intends to formalise in the lead-up to the completion of Project Jewel.Project Jewel is slated to open by 2018 and is one of the major infrastructure projects being undertaken at Changi Airport to build its capacity for growth and position itself as a leading global air hub.There are also plans for the complex to provide a central communal facility for the 32,000-strong airport community.“To strengthen Changi Airport’s competitive advantage and ensure that we continue to capture passenger mindshare and traffic, we must take deliberate steps to enhance Changi’s attractiveness as a stopover point,” Lee Seow Hiang, CAG’s chief executive officer said in an earlier statement to the press.