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Cadbury Spreads The Joy, Dog Digital Hires

Cadbury brings more joy

Cadbury Dairy Milk has launched a new out of home campaign for Joyville. Posters were placed across a retail network with bus shelters along major malls and shopping districts. The posters enticed passers to “Choose JOY”, as “The road to JOY is paved with chocolates.” Cadbury also used Clear Channel’s bus shelters along Victoria Street, Bishan Road and Church Street to promote the campaign further. The campaign runs until the end of this month. TVC ads are also currently airing. Mindshare was in charge of media duties for the account and Saatchi & Saatchi on creative duties.

PayPal appoints Chan

PayPal has appointed Lawrence Chan as PayPal’s vice president covering its APAC new ventures organisation as well as general manager for PayPal’s Southeast Asia and India business. Chan will lead the regional business strategy, sales, partnerships and merchant adoption of PayPal’s newest payment innovations. He will be responsible for developing PayPal’s online and mobile payments and expanding the company’s geographic reach. Chan will report to PayPal’s vice president of Asia, Rohan Mahadevan and will be based in Singapore.

Volkswagen sponsors Elite Model Look

Modeling agency Elite Model Look Singapore has nabbed sponsorship from German car brand Volkswagen, for the first time. Volkswagen will be working alongside the modeling initiatives from the launch until the grand final event sometime in November this year. Currently, Mulberry PR is working with Elite Models Singapore with media relations and contacts.

Dog Digital Asia grows local team

Dog Digital Asia has appointed Luke Cream (pictured) as its creative director and Catherine Loh as account director. Both will be reporting to Selene Chin, Dog Digital’s Asia managing director. Cream has been in the digital advertising industry for eight years and was originally based in Australia. He recently headed up the digital arms of companies Crayon Digital and formul8 in Singapore and led campaigns around Southeast Asia, India and the Middle East. Loh has had over twelve years of experience in the industry and was previously employed at Ogilvy as account manager. She has worked with leading global brands including Nokia, Singapore Economic Development Board, Levi’s and Unilever.

BA targets Indian passengers

British Airways has launched a print campaign using push – pin art to create life – size images of iconic destinations in the US. The campaign was created by BBH Asia Pacific and promotes US destinations accessible to passengers flying British Airways from India – en route to the US via London. The campaign runs over the next few months in India.

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