Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Cadbury finds out Malaysia's favourite flavour

share on

Cadbury Dairy Milk, a flagship brand under Mondelēz Malaysia, has launched the “Pick Your Favourite” campaign, fronted by local celebrities.Pick Your Favourite is part of its refreshed branding initiative which unveiled new wrapping designs for each variant earlier this month.The campaign, which runs from 14- 28 October, is predominantly targeted to social savvy age group such as generation Y but open to the public.Julie Chen (pictured fourth from left), head of chocolate category, Mondelēz Malaysia, said Cadbury Dairy Milk has been giving moments of joy to Malaysians for over 30 years.“It is now an iconic brand that everyone enjoys and thinks about. It is exciting to see the country’s creative icons gracing our campaign with their stories and love for their favourite flavours.”Each celebrity will rally for its favourite flavours to be decided by Malaysians via a poll in the search of Malaysia's most favourite Cadbury Dairy Milk flavour.Throughout the campaign, celebrities will update followers on the poll results on their respective Facebook, Twitter and Instagram pages using the #pickmyfavourite hashtag.Among the celebrities involved are Joe Flizzow for Roasted Almond, Soo Wincci for Black Forest, Nur Fazura for Chocolate, Carmen Soo for Hazelnut, Farid Kamil and Diana Danielle for Fruit and Nut flavour.  

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window