PR firm bzBee Consult adds more offerings as part of TERAS programme

bzBee Consult, which previously focused on public relations, has expanded its offerings to include events management, branding, online and social media services, creative work and advertising.bzBee Consult is led by owner and managing director Tn Hj. Said Bani C.M. Din (pictured fourth from left) and has 40 people on its team. bzBee Consult will also provide training and advisory services to other Bumiputera start-ups, as well as university and college students.In a statement to the press, the agency said the expansion was due to the fact that bzBee Consult was selected by the Bumiputera Agenda Steering Unit (TERAJU) for its High Performing Bumiputera (TERAS) programme in 2012.TERAJU has recorded RM124.6 billion in value creation for Bumiputera and generated more than 44,000 jobs.The programme aims to increase Bumiputera small and medium-sized enterprises' participation in the Malaysian economy. This will be done by enabling these organisations to scale up, accelerate their growth and compete in the open market, without heavy reliance on government contracts.Dato Husni Salleh (pictured third from left), CEO of TERAJU, said the ultimate goal is for the companies supported by this programme to contribute positively to the country's gross domestic product and strengthen Bumiputera participation in the economy.