Buzplay kickstarts original content series

Though a full year behind Roadshow, Buzplay finally debuts its first in-house-produced series this Friday.While its caliber is nothing like Roadshow’s BRICS programme from last year or the current travel documentary targeted to SMEs, Buzplay’s new show gives advertisers further exposure past just having a banner displayed on top of the programme: in product placements, for example.The series, Brother Cream’s Travel Diary, features a celebrity cat at a newsstand at Tsim Sha Tsui; it will have 13 three-minute episodes, whereby one episode will be aired each week.“Having home-made shows are definitely the path Buzplay wants to go in. There are no real numbers as to how many more will be coming in, but our goal is to offer programmes the market doesn’t have,” said Buspak integrated planning manager Oscar Lo.He added that the current programme is sponsored by Samsung, which sees product placements in the show.The drama will be paired with a photo competition on the Webus App to enhance engagement.