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Business France gets creative in Singapore

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The French Embassy in Singapore and Business France, France's national agency supporting the international development of the French economy, launched the Créative France campaign in Singapore.With French creativity extending across a multitude of economic sectors, three focused industry fields, namely high technology, aeronautics and gastronomy, have been chosen to showcase French ingenuity. With France being the sixth largest economy in the world, the campaign also reinforces France as a leading destination for global businesses.Business France has selected Singapore and nine other countries for the global campaign launch, based on longstanding cultural and creative bilateral ties, and potential for trade and investments across multiple sectors.Moreover, four French global leaders (Thales, PSA Group, Veolia and Bouygues-Dragages) launched a brand new Innovation Platform dedicated to smart cities solutions, reinforcing the scope of the French-Singapore creative collaborations.https://youtu.be/OTeKoUsKiL4Singapore is the largest export destination for France in Southeast Asia and it is third largest in Asia. Among the European Union member states, France is Singapore’s third largest trading partner and fifth largest investor. There are more than 700 active French companies registered in Singapore, and local corporations such as Singapore Airlines and The Ascott Group, which owns and manages the Citadines hotels, are also well established in France.Singapore is the largest export destination for France in South Asia, with 5.4 billion euros in 2015. A year after the 50th anniversary of the establishment of diplomatic relations between Singapore and France, the Créative France campaign showcases France’s key strengths in its industry, its innovation, particularly in research and development and in its vibrant arts and culture.It aims to help the business environment in Singapore understand the opportunities offered by France, as an international investment location. 

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