Burson Cohn & Wolfe (BCW) has opened a new office in Shenzhen to respond to the growing demand for international communications services from both existing and new clients, such as Tencent, OPPO and BGI.
BCW Shenzhen has a local business license and offers a full spectrum of services, covering strategic counselling, integrated communications and project execution. Led by market leader Veeco Tang and deputy market leader Brenda Zhang, the new office reflects the agency’s rapid growth in Asia Pacific and the growing global demand for integrated communications solutions to build brands and businesses, according to a press release from the agency.
“Shenzhen is a priority market for many businesses that are expanding regionally and globally, so it is critical that BCW has a strong offering where clients need us most,” said Donna Imperato, global CEO of BCW.
Qu Hong, market leader of BCW Beijing, who Tang reports to, concluded, “Shenzhen is and will continue to be China’s innovation and economic development engine. The launch of BCW Shenzhen further strengthens our coverage within the important Greater Bay Area, driving more support and more innovation for clients between our Guangzhou and Hong Kong offices.”