Burger King appoints digital media agency

Burger King has renewed its contract with Trapper Havas Media Malaysia for another two years, adding with the renewal the brand's Singapore digital business.Trapper Havas Media Malaysia, CEO Sivanathan Krishnan said: "The regional affiliation relationship that we have with the Havas office in Singapore allows us to provide a synergy of work for Burger King Singapore as they will be managing the offline media business whereas Trappers Havas Malaysia's online division, Trapper Interactive managed by Ang Shoa Ting and team have been given the task of managing all things online for BK Singapore and Malaysia."Trappers Media Services has been handling Burger King's media for both offline and online for the past two years.Keith Loh, director of marketing for Burger King (Malaysia and Singapore) said, "The quality of work and passion for our business that they have delivered has been very commendable and exciting to see. That's one of the biggest reasons why we are passion our Singapore business to them with the confidence that they quality of work would remain consistently great."Late last year, Burger King appointed Havas Media as its media agency in Singapore for the year.