Brilliant bags regional account

Following a six-way pitch, Fundsupermart.com, a leading online unit distributor, has appointed Brilliant as its regional agency of record for branding, advertising and strategic duties. Fundsupermart.com, which is also present in Malaysia, Hong Kong and India, is the online unit trust distribution arm of iFAST Financial.The agency appointment is the result of an across-the-board review, which started over six months ago, to consolidate and strengthen the Fundsupermart.com brand.Madeline Chen, senior marketer at iFAST Financial said Brilliant was chosen “on the strength of their strategic thinking and creative capabiliites, and experience with financial clients and regional implementation work.““We are delighted to partner Fundsupermart.com in defining their brand and communications strategy and boost recognition across the region,” Jason Hodges, creative partner of Brilliant Agency (pictured, right) said.