Real time bidding services provider Brandscreen has received funding of more than US$11million to expand across Asia, adding SingTel Innov8 to its list of investors.
Brandscreen CEO Julian Tol (pictured) said the funds would be used to accelerate its drive to be the top digital marketing platform in Australia, China, Japan, Korea, India and South East Asia.
“We have the product, the relationships and the team to continue to build on our position in the Asia Pacific market,” he said.
The Series B round was led by Macquarie Capital Group and was joined by new co-investors including SingTel’s venture capital fund, SingTel Innov8 and existing investor Southern Cross Venture Partners (present in Palo Alto and Sydney).
The company builds the trading platforms that media agencies use to buy media on a ‘real time’ basis.
Based in Australia, the company entered Singapore in 2011. The company has its corporate, finance, product and sales headquarters in Singapore and its research and development and engineering headquarters in Sydney.
It has a sales and support team in Shanghai, and plans to open offices in Tokyo, Seoul and Mumbai in the coming months, said a release from the company