OMG finds new lead for BrandScience
Omnicom Media Group has appointed Hita Varma as leader, Asia Pacific for BrandScience. Varma joins BrandScience from AbsolutData Research & Analytics in India, where she was a senior leader. Prior to that, Hita worked with American Express, where she was responsible for developing targeting and response models for credit card campaigns for the Latin American & Canadian markets. Varma is based in Singapore and will be reporting to Guy Hearn.
Rendezvous Hospitality Group rolls out new campaign
Rendezvous Hospitality Group has launched a new campaign and website as part of its rebranding initiative. The initiative unites Rendezvous Hotels and The Marque Hotels into one Rendezvous brand. The new campaign rolls out this month and utilises print and online media to target trade, business and leisure travelers. The campaign focuses on the blend of business and leisure travel with the messages “Stay On Top Of Your Game” and “Take The Chore Out Of Business Travel”.
TEQUILASingapore makes another hire
TEQUILASingapore has appointed Prentice Porter as senior art director. Porter joins TEQUILASingapore from TEQUILASydney, where he spent a year as senior digital designer. He also previously worked with TEQUILA and SHIFT in New Zealand.Porter will report to Oz Dean, digital creative director and will be based in Singapore.