Brands look to leverage JLo tour

Celcom and have thrown their brands behind Jennifer Lopez’s Dance Again World Tour, due to arrive in Malaysia this December.

Celcom is reaching out to fans through its ongoing Xpax ‘Whatchuwant? campaign’ and its ‘The Cube’ platform in offering mobile promotions, discounted tickets and an all expenses paid trip to Singapore to catch JLo’s concert on 4 December.

As part of its second Whatchuwant? campaign, Xpax is giving out 15 exclusive JLo concert experiences for two worth RM10,000, given out every day from 12 till 25 November.

With print ads and online ads promoting the offerings, Zalman Aefendy Zainal Abidin, chief marketing officer of Celcom Axiata, said it wanted to reach out to fans through its youth brand Xpax.

Joint presenter ran a contest to seek out fans who can look like Jennifer Lopez for its Jennifer Lopez ‘Look Alike Contest’.

FZ is giving out close to 500,000 worth of tickets and prizes through the contest, which will see selected finalists performing live at The Square at Publika on 17 November.

Organised by Galaxy Group, the main event will be held this 2 December at Stadium Merdeka Kuala Lumpur.

The concert also has on board Visa as official credit card, Volkswagen as the official car and other partners including era FM, My FM, mix FM, ntv7, Star World and Hilton Hotel KL.

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