14 November 2018 (Wednesday)
Registration and refreshments
Opening keynote: Infinite creativity, endless possibilities – adapting your brand to the changing market environment
Panel Discussion: When crisis strikes – making lemonade out of a lemon situation
Brand insights: Omni-channel branding – the outlook and best practices of mixing digital with traditional
Presentation: Protecting brand integrity from objectionable associations on digital platforms
Panel Discussion: KOL’s – the new face of PR?
Case Study: A successful rebranding strategy – how to maintain brand identity in a pool of new variables?
Panel Discussion: Building a brand on ethical values
Case Study: Driving brand values through customer engagement using AI and automation
Closing keynote: The future of story-telling in a “skippable” world