Agenda

14 November 2018 (Wednesday)

Time
Programme

8:30AM

Registration and refreshments

9:10AM

Welcome remarks

9:15AM

Opening keynote: Infinite creativity, endless possibilities – adapting your brand to the changing market environment

10:00AM

Panel Discussion: When crisis strikes – making lemonade out of a lemon situation

10:45AM

Networking break

11:15AM

Brand insights: Omni-channel branding – the outlook and best practices of mixing digital with traditional

11:45AM

Presentation: Protecting brand integrity from objectionable associations on digital platforms

12:15PM

Panel Discussion: KOL’s – the new face of PR?

1:00PM

Networking lunch

2:00PM

Case Study: A successful rebranding strategy – how to maintain brand identity in a pool of new variables?

2:30PM

Panel Discussion: Building a brand on ethical values

3:15PM

Networking break

3:45PM

Case Study: Driving brand values through customer engagement using AI and automation

4:15PM

Closing keynote: The future of story-telling in a “skippable” world

5:00PM

Closing remarks