The Conference starts in:

Where one’s voice is being heard

In a world of a strong online presence and social media serving as a tool for expressing one’s personal voice, we are witnessing changes in the dialogue between brand and consumer reaching another level of connection. There’s a growing demand for accountability and transparency resulting in the need for a different spin on branding strategies.

During this year’s Branding 360, we will focus on methodologies for solidifying brands’ reputation and safety and the pitfalls that need to be tackled alongside.

How can you engender public trust in a world of fake news and outrage culture? How do brands thrive in an environment that is critical and unforgiving? Take a peek into what ethical branding is and its potential in the Hong Kong environment – will we be heading in a direction where ethics come first?

Join this one-day conference on 14 November 2018 – a programme jam-packed with speakers that deliver inspiring stories and thought-provoking insights.

Event Details

14 November 2018

Hotel ICON
17 Science Museum Rd, Tsim Sha Tsui, Hong Kong

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Registration starts from 08.00am

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On maintaining brand integrity, brand safety and more!

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Brief Agenda

14 November 2018 (Wednesday)

Time
Programme

Morning

Opening keynote: Why does survival for brands and companies depend on transparency?

Speaker
  • Jayant Murty, Former Director of Marketing APAC and Japan, Intel

Presentation: Transformation or Mutation?

Panel Discussion: Omnichannel branding – the outlook and best practices of mixing digital with traditional

  • Raymond Chan, Managing Director, Jiufu Financial Intelligence Service
Panelists
  • Eric Leong, Vice President - Brand Marketing, Genting Cruise Lines
  • Mei Mei Song, Brand Director, Plaza Premium Group
  • Jamie LeBrun, General Manager Hong Kong & Macau, Subway

Afternoon

Case Study: Killer Content – authenticity and compelling narrative as part of a brand’s storytelling

  • Trevor Hale, General Manager Global Communications, Infiniti Motor Company

Brand insights: Driving brand values through customer engagement using AI and automation

Panel Discussion: Building a brand on ethical values

  • Mildred Wong, Director of Brand and Field Marketing, Hyatt Hotel
Panelists

Case Study: A successful rebranding strategy – how to maintain brand identity in a pool of new variables?

Case Study: KOL 2.0 From Endorsements to Engagement

Closing keynote: The future of story-telling in a “skippable” world

Speaker
  • Eva Ng, Industry Head - Brand, Google

Speakers

Eric Leong

Eric Leong

Vice President - Brand Marketing

Genting Cruise Lines

Eva Ng

Eva Ng

Industry Head - Brand

Google

Eric Thain

Eric Thain

General Manager

HK Express

Suresh Balaji

Suresh Balaji

Head of Marketing

HSBC

Mildred Wong

Mildred Wong

Director of Brand and Field Marketing

Hyatt Hotel

Trevor Hale

Trevor Hale

General Manager Global Communications

Infiniti Motor Company

Jayant Murty

Jayant Murty

Former Director of Marketing APAC and Japan

Intel

Raymond Chan

Raymond Chan

Managing Director

Jiufu Financial Intelligence Service