The Conference starts in:

Where one’s voice is being heard

In a world of a strong online presence and social media serving as a tool for expressing one’s personal voice, we are witnessing changes in the dialogue between brand and consumer reaching another level of connection. There’s a growing demand for accountability and transparency resulting in the need for a different spin on branding strategies.

During this year’s Branding 360, we will focus on methodologies for solidifying brands’ reputation and safety and the pitfalls that need to be tackled alongside.

How can you engender public trust in a world of fake news and outrage culture? How do brands thrive in an environment that is critical and unforgiving? Take a peek into what ethical branding is and its potential in the Hong Kong environment – will we be heading in a direction where ethics come first?

Join this one-day conference on 14 November 2018 – a programme jam-packed with speakers that deliver inspiring stories and thought-provoking insights.

Event Details

14 November 2018

Hotel ICON
17 Science Museum Rd, Tsim Sha Tsui, Hong Kong

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Registration starts from 08.00am

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On maintaining brand integrity, brand safety and more!

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Brief Agenda

14 November 2018 (Wednesday)

Time
Programme

Morning

Opening keynote: Why does survival for brands and companies depend on transparency?

Speaker
  • Jayant Murty, Former Director of Marketing APAC and Japan, Intel

Presentation: Protecting brand integrity from objectionable associations on digital platforms

Panel Discussion: Omnichannel branding – the outlook and best practices of mixing digital with traditional

Panelists
  • Jamie LeBrun, General Manager Hong Kong & Macau, Subway
  • Eric Leong, Vice President - Brand Marketing, Genting Cruise Lines
  • Raymond Chan, Executive Deputy General Manager & Head of e-Channel Business, China Citic Bank

Brand insights: Driving brand values through customer engagement using AI and automation

Afternoon

Case Study: When crisis strikes – making lemonade out of a lemon situation

  • Trevor Hale, General Manager Global Communications, Infiniti Motor Company

Case Study: A successful rebranding strategy – how to maintain brand identity in a pool of new variables?

Panel Discussion: Building a brand on ethical values

Panelists

Case Study: KOL’s – the new face of PR?

Closing keynote: The future of story-telling in a “skippable” world

Speaker
  • Eva Ng, Industry Head - Brand, Google

Speakers

Jayant Murty

Jayant Murty

Former Director of Marketing APAC and Japan

Intel

Eva Ng

Eva Ng

Industry Head - Brand

Google

Suresh Balaji

Suresh Balaji

Head of Marketing

HSBC

Eric Thain

Eric Thain

General Manager

HK Express

Trevor Hale

Trevor Hale

General Manager Global Communications

Infiniti Motor Company

Raymond Chan

Raymond Chan

Executive Deputy General Manager & Head of e-Channel Business

China Citic Bank

Annabelle Baker

Annabelle Baker

Director & General Manager

Lush Asia