The Conference starts in:
Where one’s voice is being heardIn a world of a strong online presence and social media serving as a tool for expressing one’s personal voice, we are witnessing changes in the dialogue between brand and consumer reaching another level of connection. There’s a growing demand for accountability and transparency resulting in the need for a different spin on branding strategies.
During this year’s Branding 360, we will focus on methodologies for solidifying brands’ reputation and safety and the pitfalls that need to be tackled alongside.
How can you engender public trust in a world of fake news and outrage culture? How do brands thrive in an environment that is critical and unforgiving? Take a peek into what ethical branding is and its potential in the Hong Kong environment – will we be heading in a direction where ethics come first?
Join this one-day conference on 14 November 2018 – a programme jam-packed with speakers that deliver inspiring stories and thought-provoking insights.
14 November 2018
17 Science Museum Rd, Tsim Sha Tsui, Hong Kong
Registration starts from 08.00am
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On maintaining brand integrity, brand safety and more!Register Now
14 November 2018 (Wednesday)
Opening keynote: Why does survival for brands and companies depend on transparency?
- Jayant Murty, Former Director of Marketing APAC and Japan, Intel
Presentation: Protecting brand integrity from objectionable associations on digital platforms
Panel Discussion: Omnichannel branding – the outlook and best practices of mixing digital with traditional
Brand insights: Driving brand values through customer engagement using AI and automation
- Eric Thain, General Manager, HK Express
Case Study: When crisis strikes – making lemonade out of a lemon situation
- Trevor Hale, General Manager Global Communications, Infiniti Motor Company
Case Study: A successful rebranding strategy – how to maintain brand identity in a pool of new variables?
- Suresh Balaji, Head of Marketing, HSBC
Case Study: KOL’s – the new face of PR?
- Karen Cheng, Head of Social, 9GAG
Closing keynote: The future of story-telling in a “skippable” world
- Eva Ng, Industry Head - Brand, Google