Brand strategy and design agency Brand Union has promoted Andrew Harrison to chief operating officer for Asia Pacific, based out of Hong Kong.
He was formerly development director Asia, a role in which he led key client relationships across the region.
Harrison will retain responsibility for the region’s key client relationships, but will also take an overview on business strategy for the region, including M&A, geographic expansion and company best practice.
He will support Graham Hitchmough, CEO Asia South, based in Singapore, and Monica Lee, CEO Asia North, based in Shanghai, in the operational leadership of Brand Union teams across Asia Pacific.
Alan Couldrey, CEO Brand Union Asia said: “Andrew is a natural for the new role of COO for us in Asia. His extensive experience as a client gives him incredibly valuable insights into the needs and aspirations of our clients across the region.”
“Our clients in Asia are organizing themselves for accelerated growth over the next few years and the experience those brands offer is where Brand Union delivers best,” Harrison said. “It’s going to be an exciting ride.”
Prior to Brand Union, Harrison held a series of senior client roles in Europe as CEO of Müller and marketing director at Nestle, Coca-Cola and Procter & Gamble. Most recently, he was the Founding CEO of RadioCentre, the trade body for UK commercial radio.