Bose launches influencer-led campaign to amplify ‘Audio for Life’ message

Bose India has launched a TVC to promote its audio products such as noise-cancelling headphones and Bose Frames sunglasses. Done in collaboration with Grey Singapore, the spot revolves around the chaotically beautiful Mumbai and showcases the enhancement of life through the usage of Bose audio products.

According to Bose, its products are innovated for focus, performance, passion – essentially “Audio For Life”. To debut Bose’s vision of “Audio For Life”, Grey Singapore also led the creative work for digital and social media components of the campaign. The TVC will be rolled out across India alongside a targeted, influencer-led social media campaign to amplify Bose’s Audio For Life message across a range of interest groups.

The creative agency also tapped on composer Sandman to create a bass-heavy tune, “Flue Trippin”, to be played throughout the film. Watch it here:

Chris Gumm, head of marketing (APAC), Bose said the brand is the hero of this campaign. “By showing how Bose products can touch lives differently throughout the many moments of a day to help people feel more, be more and do more, we demonstrate – beyond music – what makes Bose products truly special,” he added.

Meanwhile, Tim Cheng, chief creative officer, Grey Group AMEA said: “A truly collaborative process with our partners at Bose allowed us to create a campaign that stands up to Grey’s creed of being Famously Effective. It has been a great start to our partnership with Bose, and we’re excited to see how this brand campaign can spark the beginning of something really huge for the brand.”

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