Bose India has launched a TVC to promote its audio products such as noise-cancelling headphones and Bose Frames sunglasses. Done in collaboration with Grey Singapore, the spot revolves around the chaotically beautiful Mumbai and showcases the enhancement of life through the usage of Bose audio products.
According to Bose, its products are innovated for focus, performance, passion – essentially “Audio For Life”. To debut Boseâ€™s vision of “Audio For Life”, Grey Singapore also led the creative work for digital and social media components of the campaign. The TVC will be rolled out across India alongside a targeted, influencer-led social media campaign to amplify Boseâ€™s Audio For Life message across a range of interest groups.
The creative agency also tapped on composer Sandman to createÂ a bass-heavy tune,Â â€śFlue Trippinâ€ť, to be played throughout the film. Watch it here:
Chris Gumm, head of marketing (APAC), Bose saidÂ the brand is the hero of this campaign. “By showing how Bose products can touch lives differently throughout the many moments of a day to help people feel more, be more and do more, we demonstrate â€“ beyond music â€“ what makes Bose products truly special,â€ť he added.
Meanwhile, Tim Cheng, chief creative officer, Grey Group AMEA said: â€śA truly collaborative process with our partners at Bose allowed us to create a campaign that stands up to Greyâ€™s creed of being Famously Effective. It has been a great start to our partnership with Bose, and weâ€™re excited to see how this brand campaign can spark the beginning of something really huge for the brand.â€ť