Bold Media, has further expanded its relationship with MullenLowe Group, adding MullenLowe APAC to its exiting scope of work with MullenLowe Profero. The account win will see Bold grow its Sydney operations and open a Singapore office, further expanding the agency’s footprint the advertising, media, adtech, and technology sectors.
Bold Media is tasked with managing B2B media relations, content creation and communications strategy and planning for MullenLowe Group businesses across the Asia Pacific region. In addition to adding MullenLowe to its client portfolio, Bold has picked up Asian contracts with mobile location and behaviour specialist, Blis, and high-quality digital display advertisers, Inskin, following a string of success with both businesses in Sydney.
Two new hires cement the business’ growth, with Oliver Budgen (pictured left) joining the team as head of Asia to lead Bold Media’s Singapore operations, while Emilie Sharp (pictured right) joins the Sydney office as account executive. He was last account manager at Mutant Communications where he worked with clients such as Blis. He has also worked with the likes of BBS, Blue Rubicon and Four Communications.
Bold managing director Toby Hemming (pictured centre) said: “Since founding Bold in 2012, it’s great to see the business growing through the dedication and hard work of our close-knit team. We pride ourselves on helping the region’s most ambitious companies drive revenue through reputation, and this expansion is a product of that successful vision.”