BMW Group Malaysia has appointed Han Sang Yun as the new managing director and CEO for BMW Group Malaysia. He will take the role from 1 January 2016 onwards.
Han (pictured) has over 20 years of experience in the automotive industry in his native country, Korea. Han was most recently the head of sales for the BMW Group in Korea and was also responsible for marketing and product management for the premium automaker in the country.
In his new role, Han will be applying his wealth of experience to further drive the BMW Group in the Malaysian premium automotive segment and identify new opportunities for growth in tandem with Malaysiaâ€™s ambition to be an automotive hub in the Southeast Asian region.
Hanâ€™s appointment follows the retirement of incumbent managing director and CEO Alan Harris. Harris was instrumental for several key initiatives including introducing several new models to be locally assembled in Malaysia; the first BMW World Malaysia program amongst other duties