Bloomberg Media has appointed M. Scott Havens as global head of digital.
Based in New York, Havens will be responsible for Bloomberg’s global consumer digital initiatives, overseeing digital product, user experience, partnerships, and overall digital strategy for Bloomberg’s websites, mobile apps, over-the-top platforms, and distributed content partnerships.
Havens previously was SVP, Digital at Time Inc., where he managed operations and drove strategic development of digital products within the news, business, sports, and entertainment verticals, including People, Time, Sports Illustrated, Fortune, Entertainment Weekly and other titles.
At Bloomberg, Havens will work closely with Jared Sandberg, editor of Bloomberg Business, to build on Bloomberg’s digital success with the goal of creating the leading multi-platform media destination for global business and finance.
“Scott is a digital pioneer and innovator with deep expertise in the business and financial digital media space,” CEO Justin B. Smith said.
“He has transformed traditional media organisations into digital powerhouses, and has created new category-transforming brands and business models. At Bloomberg, Scott will build on our efforts to create the most influential global digital platform for business and financial leaders.”
Over the past year, Bloomberg Media has launched two new modern websites, including the BloombergBusiness.com flagship. Growing more than 70% year-over-year, BloombergBusiness.com posted 21.6 million unique visitors in the U.S. in September.
Bloomberg Media has introduced regional digital expansions to better serve growing global audiences, with the EMEA edition launching in April 2015 and Asia-Pacific this week. Bloomberg Media has also increased its investment in digital video, and strengthened video creation and distribution.
For the first time, Bloomberg claimed the #1 position in comScore’s global business and finance video category for three months in a row this summer. In September, Bloomberg recorded 15.9 video unique visitors and 194 million streams worldwide, growing 73% and 171% respectively.