Advertising technology company BlisMedia has appointed Regina Goh as managing director of Asia.
Gohâ€™s appointment reflects the companyâ€™s Asia focused growth strategy for the year and its expansion plans into markets such as Indonesia, Philippines, Malaysia and Hong Kong in 2015. Goh will oversee BlisMediaâ€™s entire Asian operations, and will focus on managing the companyâ€™s expansion, as well as propelling the sales and operations teams towards continuous growth in Southeast Asian markets.
Goh is based out of BlisMediaâ€™s Southeast Asia headquarters in Singapore and reports to Harry Dewhirst, president and chief commercial officer of BlisMedia.
Prior to BlisMedia, Goh led Millennial Mediaâ€™s Asia Pacific sales division, bolstered by her 14 years of experience in the mobile and digital consumer business. She has held senior management positions in global digital and advertising companies across sales, brand advertising, product management and business development.
â€śBlisMediaâ€™s data-driven insights, coupled with the firmâ€™s cross-platform, multi-screen offerings, places the company among the top innovative players in the region,â€ť said Goh.
Gohâ€™s appointment follows several recent BlisMedia executive hires. In 2014, Nick Ballard was appointed as managing director, Australia and New Zealand, to manage the firmâ€™s growing operations in the region. Adam Johnston also joined the firm as chief technology officer to spearhead global product innovation and upscale data projects and partnerships.
Dewhirst said: â€śGoh has been instrumental in the success of several adtech companies, and her knowledge of the Asia Pacific media market will be pivotal to BlisMediaâ€™s regional growth.â€ť
He added that BlisMedia has signed up several major clients and partners in the region, and strengthened its presence in several Asian markets last year. Currently, BlisMedia works with clients such as HSBC, Google, Marina Bay Sands, Standard Chartered Bank, Intercontinental Hotel Group, SAP, Oracle, Intel, Burberry, Qantas and others.