Global adtech firm BlisMedia has appointed Nick Ballard as managing director for Australia and New Zealand.
Ballard will oversee the company’s growing presence in the region, manage business operations and expand the company’s sales and advertising operations teams. Ballard has successfully managed regional business operations and client relationships at digital marketing firms in Australia for more than 12 years. Prior to BlisMedia, Ballard served as the general manager of Amobee in the region and head of client services at mobile innovation firm MIA.
In order to expand BlisMedia’s presence in the region, Ballard will focus on developing existing partnerships to fully utilise the smart audience behavioural insights that the company generates by tapping into location-based data. In addition, Ballard will introduce the firm’s self-serve demand-side platform (DSP) and location-based intelligence to the market.
Ballard is based out of BlisMedia’s Australasia hub in Sydney and will report to Harry Dewhirst, BlisMedia’s president and chief commercial officer.
“We are at a point today where only the most relevant digital ads resonate with an increasingly sophisticated consumer base and BlisMedia provides the right data to build intelligent audience profiles while offering the best platform to serve these ads,” said Ballard.