Bite has snagged a string of new business in Hong Kong, including Polycom, Grant Thornton, Baseplan and WeLend.hk.
The PR firm has been tasked to transform Polycom’s reputation as a voice conferencing solution provider, to a unified communications solutions leader, through point of view driven media relations.
Meanwhile, Grant Thornton Hong Kong has tasked the agency to use corporate communications to differentiate from both global and local competition. The agency will use its Point of View content development methodology to draw on and package Grant Thornton’s unique insights into the local and regional markets to strengthen its reputation as a global leader for independent audit, tax and advisory services among clients and professionals alike.
Making corporate and marketing content available online to drive sales leads is the focus of a new mandate from Baseplan, a leading provider of fleet management software solutions. Bite’s approach includes deep analysis into the current traffic patterns and search trends of the target market as well as a technical website audit.
Additionally, Bite will handle both public relations and digital marketing duties for WeLab Limited, drawing on common content and backed by Bite’s sophisticated reporting capability.
“These wins highlight the market need for a new kind of agency support,” said Rosemary Merz, recently appointed general manager at Bite Hong Kong.
Source: Press release