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Big week for Aegis Korea

Aegis Korea has recorded a big week with Carat landing media duties for Diageo and Jin Choi appointed to lead operations for iProspect Korea.

On Tuesday (25 June), Carat announced it had beaten BBDO, DDB and UM as lead communications and media planning and execution partner for Diageo Korea.

The extent of services Carat Korea will provide include strategic planning, buying, executing in both traditional and new media area, broadcast sponsorship, event promotions and outdoor advertising.

The media group also announced Jin Choi (pictured) had been appointed head of iProspect Korea.

Choi has more than 13 years experience in digital media marketing, search engine optimisation, social media marketing, mobile marketing, digital strategy consulting, lead generation, data drive marketing and digital creative.

He joined from Adobe where he was senior account manager. He previously held the role of head of digital at Mediacom Korea and general manager at Isobar Korea.

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