Bentley taps first agency for mainland

DDB China emerged the victor in a three way pitch to be named Bentley’s first creative agency of record on the China mainland.

Bentley’s global headquarters primarily managed communications prior to the appointment.

DDB China’s first project for the automobile maker is the communications for the cars debuting at the upcoming Shanghai Auto Show.

“We immediately liked DDB’s passion for the Bentley brand which they demonstrated throughout the pitch process. We look forward to a long and fruitful partnership,” Richard Leopold, brand and marketing director of Bentley Motors China.

Richard Tan, president and CEO of DDB Group North China said:

“It’s fantastic partnering with such an iconic brand as Bentley in its second largest market worldwide.”

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