Bentley Kuala Lumpur has appointed LAB Group (LAB) as its official PR and media communications agency covering the Malaysian market, after concluding a recent pitch which was called late last year.
In a statement, LAB’s spokesperson added it will be handling all media activations for Bentley Kuala Lumpur. The contract will run for a year.
Jerry Lee, managing director of Bentley Kuala Lumpur said, the company was looking for a partner in Malaysia who could showcase in-depth understanding, “not only about the brand, but what it truly meant to be a Bentley owner, as well as to engage with the emerging modern luxury segment.”
Bentley Kuala Lumpur’s marketing and communications manager, Andrew Wong (pictured right) said, “With LAB Group’s expertise in localisation and identifying detailed communication and experience touch points, we are confident that they are able to shape extraordinary experiences for our current and future Bentley owners, and ultimately drive the brand to the next level.”
“Bentley and its owners are extremely well traveled and discerning individuals with class and character. We look forward to working with Bentley Kuala Lumpur’s progressive management on bringing the brand experience to the next level for Bentley owners, as well as craft extraordinary experiences for the modern luxury segment in Malaysia”, said Imelda Yong (pictured left), group marketing director of LAB.
LAB is a boutique consulting group which provides a range of management consulting services with other clients in Malaysia such as Heineken, St Regis Hotel, AirAsia, Mont Blanc, Public Bank, U Mobile, Sony, Berjaya Group and Huggies.